Daily Archives: November 15, 2016

Video: Jony Ive on ‘Designed by Apple in California’ Photo Book →

Benjamin Mayo at 9to5Mac:

In an exclusive interview with a Japanese design website, Jony Ive discusses the motivation behind making the book. He says the book highlights how ideas are unpredictable and the photos captures points in time of “incredible transitions and shocking change”. Ive says that designers live in the future and they are so consumed with what we haven’t done yet, the book is a rare celebration of past work.

[youtube width=”100%” height=”100%” autoplay=”false”]https://youtu.be/IkskY9bL9Bk[/youtube]

Apple says that the book was 8 years in the making, that means Jobs was still around during the inception and the earlier years of the project.


Apple Releases ‘Designed by Apple in California’, a Book About Apple Product Design, Dedicated to Steve Jobs →

designed-by-apple-in-california-3Apple Newsroom:

Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.


In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.

The book comes in two sizes, $199 (small) and $299 (large). It will be available beginning tomorrow, November 16, exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.

In case you find the book too pricey for you, no worries, it will be on display at the Apple Stores where it is sold.

I want one definitely.1