Apple WWDC 2015 Kicks Off June 8 at San Francisco’s Moscone West →

APRIL 16, 2015

Apple on Tuesday has announced its annual Worldwide Developer Conference. The event starts on June 8 through June 12 at San Francisco’s Moscone West.

The App Store ignited an app ecosystem that is simply amazing, forever changing the lives of customers and creating millions of jobs worldwide, said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. We’ve got incredible new technologies for iOS and OS X to share with developers at WWDC and around the world, and can’t wait to see the next generation of apps they create.


The Secret History of the Apple Watch →

APRIL 3, 2015

David Pierce for Wired:

Apple decided to make a watch and only then set out to discover what it might be good for (besides, you know, displaying the time). “There was a sense that technology was going to move onto the body,” says Alan Dye, who runs Apple’s human interface group. “We felt like the natural place, the place that had historical relevance and significance, was the wrist.”


Apple Unveils All-New MacBook →

MARCH 10, 2015

Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook.


Apple Introduces ResearchKit, Giving Medical Researchers the Tools to Revolutionize Medical Studies →

MARCH 10, 2015

iOS apps already help millions of customers track and improve their health. With hundreds of millions of iPhones in use around the world, we saw an opportunity for Apple to have an even greater impact by empowering people to participate in and contribute to medical research, said Jeff Williams, Apple’s senior vice president of Operations. ResearchKit gives the scientific community access to a diverse, global population and more ways to collect data than ever before.


How an Industrial Designer Became Apple’s Greatest Product →

FEBRUARY 24, 2015

Ian Parker for The New Yorker:

Ive had been in charge for two and a half years when the iMac appeared, in the summer of 1998. Jobs later took much of the credit for its conception, although most other accounts, including Ive’s, suggest that the studio had come up with something quite like the iMac before his return. According to Ive, Jobs said, “Make it lickable.” (Craig Federighi, the senior vice-president of software engineering, attended a meeting where executives were shown a late iMac prototype. “Jony was showing off the case,” he recalled. “Steve was poking at the seams, and turning to Jony: ‘Maybe we could do something with the edge.’ ”) The computer’s design had the giddiness of a pardoned prisoner. At Braun, Dieter Rams had relieved consumer electronics of the need to pose as furniture. A radio could be a box. Apple’s instinct, at this moment, was to do the reverse: to domesticate a machine still largely associated with technical tasks and the workplace. (A few years earlier, in a concept design for an all-in-one computer, Ive had hidden its screen behind credenza doors, which is about as close as hardware comes to a quacking ringtone.) The computer, first sold in food-dye blue, had a handle, and curves that cheerfully acknowledged its unwieldy main component, a cathode-ray tube.


How the Mac Went From Obscurity to Ubiquity →

NOVEMBER 21, 2014

Walt Mossberg, writing at re/code:

Now I believe it’s the best line of computers on the market, and I consider one model in particular — the thin, light and rugged MacBook Air — to be the best consumer laptop ever made.

In short, the Macintosh computer, like Apple itself, stands as a stark contradiction to the idea that there are no second acts in American life.


Design Genius Jony Ive: The Man Behind the Apple Watch →

OCTOBER 2, 2014

Robert Sullivan for Vogue:

Ive has a calming presence, like the Apple campus itself, whose very address, Infinite Loop, lulls you into a sense of Zen-ness. In the courtyard, trays of beautiful food—grass-fed steaks and fresh-made curries and California-born hot sauces—lead Apple employees out toward the open-air seating, away from the white cafeteria that might be described as a luxurious spa for the terminally nerdy. White is the color of choice at Apple HQ as in the Apple product line. It is through this white, with its clarity, its dust-hiding lack of distraction, that you have already met Jonathan Ive.


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