Fast Company’s Interview with Eddy Cue and Craig Federighi →

AUGUST 14, 2016

Rick Tetzeli writing for Fast Company, talked to Apple’s Eddy Cue and Craig Federighi about the development of Maps app, Siri, Apple Watch, and learning from failures.

My favorite is this one from Craig Federighi on the perception that there are more mistakes now than in the past:

A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine. That is our obsession. If people were like, “That’s good enough for me” . . . well, there are a lot of people who can provide that kind of experience. I think that we are focused on working hard every day to make it better. We make mistakes, things get out there, but we work incredibly hard to make things better and better. The bar does keep going up. The number of things you expect from your phone and your computer and the way they interact, and the cloud and services and the way the Internet works with them, the level of complexity goes up and up. But we’re committed to getting better and better, faster than it gets harder and harder.

They also talked about other interesting things like the difference between Steve Jobs and Tim Cook as a boss. You can read the full article here. It’s a good read.