Video: Jony Ive on ‘Designed by Apple in California’ Photo Book →

NOVEMBER 15, 2016

Benjamin Mayo at 9to5Mac:

In an exclusive interview with a Japanese design website, Jony Ive discusses the motivation behind making the book. He says the book highlights how ideas are unpredictable and the photos captures points in time of “incredible transitions and shocking change”. Ive says that designers live in the future and they are so consumed with what we haven’t done yet, the book is a rare celebration of past work.

Apple says that the book was 8 years in the making, that means Jobs was still around during the inception and the earlier years of the project.

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