Apple’s New “Spaceship” Campus Will Be Known As Apple Park →

FEBRUARY 22, 2017


Apple today announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six months, and construction of the buildings and parklands is scheduled to continue through the summer.


Steve would have turned 62 this Friday, February 24. To honor his memory and his enduring influence on Apple and the world, the theater at Apple Park will be named the Steve Jobs Theater. Opening later this year, the entrance to the 1,000-seat auditorium is a 20-foot-tall glass cylinder, 165 feet in diameter, supporting a metallic carbon-fiber roof. The Steve Jobs Theater is situated atop a hill — one of the highest points within Apple Park — overlooking meadows and the main building.

Steve Jobs himself presented the proposal for the new Apple Campus to the Cupertino City Council on June 7, 2011 at the Cupertino Community Hall.


Chris Lattner Says Opportunity to Work With Tesla’s Autopilot Team is ‘Irresistible’ →

JANUARY 19, 2017

Chris Lattner, in a recent conversation with Macrumors:

This was a very difficult decision, because I care deeply about the technology and people at Apple and because I could see myself staying there for many more years. In the end though, the opportunity to dive into a completely new area and work with the amazing Tesla Autopilot team was irresistible.

Great move. But what about Apple’s EV project? Who knows what’s really going on there.


Ten Years of iPhone →

JANUARY 10, 2016

Marco Arment:

Everything about the iPhone seemed impossible to the technology world of early 2007.

“You can’t make a good phone without buttons.”
“You can’t fit a desktop-class OS on a phone.”
“There’s no way that’s a full-blown web browser.”
“That has to cost a thousand dollars.”

Yet over the course of an hour, Steve destroyed every rule we thought we knew.



iPhone City →

DECEMBER 30, 2016

David Barboza of The New York Times:

It all centers on Zhengzhou, a city of six million people in an impoverished region of China. Running at full tilt, the factory here, owned and operated by Apple’s manufacturing partner Foxconn, can produce 500,000 iPhones a day. Locals now refer to Zhengzhou as “iPhone City.”



iOS 10.2 Adds Hundreds of New and Redesigned Emoji →

DECEMBER 13, 2016


iOS 10 was a massive release for Messages, introducing predictions that present the perfect emoji as you type, a Tap to Replace feature that lets you “emojify” any message and emoji that appear three times larger within a message when sent on their own. Now with iOS 10.2, almost every emoji has been beautifully redesigned to reveal even more detail, so using emoji is more fun than ever.


Steven Levy On The New MacBook Pro And The ‘Thought On Dongles’ →

NOVEMBER 22, 2016

Steven Levy got a chance to talk to Phil Schiller about the new MacBook Pro:

For a number of years, Schiller says, engineers at Apple have been figuring out how to colonize that function row territory with touch technology. It was a way to make Mac a touch experience without toppling the Grand Unified Theory. “This notebook design has been with us for 25 years and that fills a need for many people,” he says. “Having an interactive place where your hands are down on the keyboard is celebrating what makes a notebook a great notebook.”

I read many other reviews already before Levy’s, and people have different take on the Touch Bar. But most of the reviews I read, there was one issue where all people seem to agree on, and that is: dongles suck. Here’s one straightforward complaint from Wired’s David Pierce:

But the ports. Apple. WTF? I can conclusively say The Dongle Life sucks. It’s great that my laptop is smaller and lighter, but hunting through my bag for the tiny adapter to plug in my hard drive, which is different from the one I need for my monitor, which won’t work to plug in my phone, is infuriating exercise. Lots of people don’t connect things to their laptops, but those people aren’t the people who need a MacBook Pro. Pro users need RAID arrays, and second displays, and Ethernet connections.

I think you can’t blame Pro users’ complaint about this. They clearly have a point. Pierce explained it well there. Apple though, not being insensitive to the issue, recently cuts USB-C adapter prices on its stores. Not to mention one of Apple’s mantra: “We always want to make our users happy.


Video: Jony Ive on ‘Designed by Apple in California’ Photo Book →

NOVEMBER 15, 2016

Benjamin Mayo at 9to5Mac:

In an exclusive interview with a Japanese design website, Jony Ive discusses the motivation behind making the book. He says the book highlights how ideas are unpredictable and the photos captures points in time of “incredible transitions and shocking change”. Ive says that designers live in the future and they are so consumed with what we haven’t done yet, the book is a rare celebration of past work.

Apple says that the book was 8 years in the making, that means Jobs was still around during the inception and the earlier years of the project.


Apple Releases ‘Designed by Apple in California’, a Book About Apple Product Design, Dedicated to Steve Jobs →

NOVEMBER 15, 2016

designed-by-apple-in-california-3Apple Newsroom:

Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.


In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.

The book comes in two sizes, $199 (small) and $299 (large). It will be available beginning tomorrow, November 16, exclusively from in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.

In case you find the book too pricey for you, no worries, it will be on display at the Apple Stores where it is sold.

I want one definitely.1


Tim Cook’s Letter to Apple Employees after the U.S. Presidential Election →

NOVEMBER 10, 2016

In a copy of the memo, obtained by BuzzFeed, Cook sent out the email below to all Apple employees last night:


I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.

We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.

While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.

I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.

Let’s move forward — together!




Quick Recap on Apple’s ‘Hello again’ Event

OCTOBER 27, 2016

Today, Apple announced three new important updates: a significant update to Final Cut Pro X, the new TV app for Apple TV, and the ‘groundbreaking’ New MacBook Pro.

I would like to draw the attention though to last one mentioned, which is the main course of the event. The notable change of the redesigned MacBook Pro is what Apple calls the ‘Touch Bar’, it replaces the traditional row of function keys, and it’s made up of Retina-quality Multi-Touch display.

Since this is a quick recap, I think the better way to tell you more about it is through these sweet videos:

Also, Apple CEO Tim Cook started the event by talking a little bit about Accessibility, on how Apple believes that technology should be accessible to everyone. But before Cook took the stage, a touching video was presented about how a person with disability uses Apple products and how they benefit from them. Here it is:

You can preorder the New MacBook Pro today and it will be shipped within 2 to 3 weeks (U.S. only). Other countries will take a few more weeks.


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