Apple Announces September 7 Event →

AUGUST 30, 2016

Apple Event Sept 7 2016

New babies are coming.


Fast Company’s Interview with Eddy Cue and Craig Federighi →

AUGUST 14, 2016

Rick Tetzeli writing for Fast Company, talked to Apple’s Eddy Cue and Craig Federighi about the development of Maps app, Siri, Apple Watch, and learning from failures.

My favorite is this one from Craig Federighi on the perception that there are more mistakes now than in the past:

A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine. That is our obsession. If people were like, “That’s good enough for me” . . . well, there are a lot of people who can provide that kind of experience. I think that we are focused on working hard every day to make it better. We make mistakes, things get out there, but we work incredibly hard to make things better and better. The bar does keep going up. The number of things you expect from your phone and your computer and the way they interact, and the cloud and services and the way the Internet works with them, the level of complexity goes up and up. But we’re committed to getting better and better, faster than it gets harder and harder.

They also talked about other interesting things like the difference between Steve Jobs and Tim Cook as a boss. You can read the full article here. It’s a good read.


Headphone Jacks are The New Floppy Drives →

JUNE 22, 2016

Daring Fireball’s John Gruber gave his thoughts about the rumour regarding the new iPhone ditching the headphone jack – commenting on article written by Nilay Patel of The Verge:

I’m not familiar with how people are taking advantage of the “analog loophole” to do things with audio out of the iPhone headphone port that would be forbidden using the digital Lightning port, but now seems like a good time to raise the big question: Should the analog headphone jack remain on our devices forever? If you think so, you can stop reading. If not, when? Maybe now is the wrong time, and Apple is making a mistake. I don’t know. None of us outside the company seem to know, because all that has leaked is that the new iPhone won’t have the port, with no explanation why. But I say at some point it will go away, and now seems like it might be the right time. Also, historically, Apple has proven to be very good at timing the removal of established legacy ports.

I remember Steve Jobs explaining these kind of transitions back then in an interview with Walt Mossberg and Kara Swisher at All Things D’s D8 conference.

Original video from Apple Inc. This video was trimmed and uploaded on Youtube via iMovie on Mac.


Apple’s WWDC 2016 →

MAY 26, 2016

“With four innovative operating systems and a new, intuitive programming language powering over 1 billion devices worldwide, there has never been a more exciting time to bring our developer community together,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “WWDC 2016 is going to be a landmark event for developers who are coding in Swift, and building apps and products for iOS, OS X, watchOS and tvOS. We can’t wait for everyone to join us — in San Francisco or through the live stream.”

Worldwide Developers Conference sessions will be streamed live throughout the week via the WWDC website ( and through the WWDC app, giving developers around the world access to the week’s news and events.

Visit the Apple Worldwide Developers Conference 2016 website ( to apply for a ticket, as well as for updates and more information.

This year’s WWDC event will run from June13 through June 17 – the most anticipated keynote address will be held at the Bill Graham Civic Auditorium in San Francisco on Monday, June 13. The rest of the conference sessions will take place at Moscone West.


Johny Srouji: The Most Important Apple Executive You’ve Never Heard Of →

FEBRUARY 18, 2016

Brad Stone, Adam Satariano, and Gwen Ackerman for Bloomberg Businessweek:

Srouji runs what is probably the most important and least understood division inside the world’s most profitable company. Since 2010, when his team produced the A4 chip for the original iPad, Apple has immersed itself in the costly and complex science of silicon. It develops specialized microprocessors as a way to distinguish its products from the competition. The Apple-designed circuits allow the company to customize products to perfectly match the features of its software, while tightly controlling the critical trade-off between speed and battery consumption.


Apple Posts Open Letter to Customers on Data Security →

FEBRUARY 17, 2016

Apple CEO Tim Cook:

The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand.

This moment calls for public discussion, and we want our customers and people around the country to understand what is at stake.

Opposing this order is not something we take lightly. We feel we must speak up in the face of what we see as an overreach by the U.S. government.

We are challenging the FBI’s demands with the deepest respect for American democracy and a love of our country. We believe it would be in the best interest of everyone to step back and consider the implications.

While we believe the FBI’s intentions are good, it would be wrong for the government to force us to build a backdoor into our products. And ultimately, we fear that this demand would undermine the very freedoms and liberty our government is meant to protect.

A must read about data privacy. You can read the entire letter here.


Apple Acquires Education-Tech Startup LearnSprout →

JANUARY 29, 2016

Eric Newcomer and Adam Satariano for BloombergBusiness:

Apple Inc. said it acquired education-technology startup LearnSprout, which creates software for schools and teachers to track students’ performance.

Apple is working on education tools for the iPad, which will allow students to see interactive lessons, track their progress, and share tablet computers with peers. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” said Colin Johnson, a spokesman for Apple.

Great investment.


Apple Opening Europe’s First iOS App Development Center in Italy →

JANUARY 21, 2016


Europe is home to some of the most creative developers in the world and we’re thrilled to be helping the next generation of entrepreneurs in Italy get the skills they need for success, said Tim Cook.

Interesting news for developers here in Europe and particularly here in Italy.


Inside Apple’s Perfectionism Machine →

OCTOBER 31, 2015

In a rare and detailed interview with Apple’s Phil Schiller and John Ternus by Mashable’s Lance Ulanoff:

“From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work and, increasingly, Internet services. But that means something different today than it did 20 years ago,” Schiller said.

“Today, those teams are not only integrated and designing something together, they’re actually thinking of features that could only exist because of that integration and solving problems that could only be solved because of that unique advantage.”

On cloud and hardware:

“No. 1, the importance and value of great hardware has not diminished in any way,” he said. “Across the board, our goal is to make the best in the categories we choose to compete in. It’s what we’re doing and it’s reflected in customers choosing our products over anyone else’s. So I do think people are showing with their choice that they do value quality and beauty of the hardware and that is not diminishing.”

“I have never heard anyone say, ‘Because I like to keep my stuff in the cloud, I will take a cheap piece of hardware and I want it to be ugly.’ All things being equal, of course, nobody wants that,” Schiller said.


Apple WWDC 2015 Kicks Off June 8 at San Francisco’s Moscone West →

APRIL 16, 2015

Apple on Tuesday has announced its annual Worldwide Developer Conference. The event starts on June 8 through June 12 at San Francisco’s Moscone West.

The App Store ignited an app ecosystem that is simply amazing, forever changing the lives of customers and creating millions of jobs worldwide, said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. We’ve got incredible new technologies for iOS and OS X to share with developers at WWDC and around the world, and can’t wait to see the next generation of apps they create.


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