Steve Jobs’s Best D: All Things Digital Conference Interviews →

OCTOBER 5, 2016

Dan Frommer for Recode:

On the fifth anniversary of Jobs’s death, we’ve compiled some of his D Conference highlights into the video above. (I also used the opportunity to ask Swisher and Mossberg about what it was like to host Jobs at their conference. As you might guess, he was a unique participant.)

Salute to a genius.


Fast Company’s Interview with Eddy Cue and Craig Federighi →

AUGUST 14, 2016

Rick Tetzeli writing for Fast Company, talked to Apple’s Eddy Cue and Craig Federighi about the development of Maps app, Siri, Apple Watch, and learning from failures.

My favorite is this one from Craig Federighi on the perception that there are more mistakes now than in the past:

A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine. That is our obsession. If people were like, “That’s good enough for me” . . . well, there are a lot of people who can provide that kind of experience. I think that we are focused on working hard every day to make it better. We make mistakes, things get out there, but we work incredibly hard to make things better and better. The bar does keep going up. The number of things you expect from your phone and your computer and the way they interact, and the cloud and services and the way the Internet works with them, the level of complexity goes up and up. But we’re committed to getting better and better, faster than it gets harder and harder.

They also talked about other interesting things like the difference between Steve Jobs and Tim Cook as a boss. You can read the full article here. It’s a good read.


Tony Fadell: Leaving The Nest →

JUNE 10, 2016

Tony Fadell:

Today though, my news is bittersweet: I have decided that the time is right to “leave the Nest.”

While there is never a perfect time to transition, we’ve grown Nest to much more than a thermostat company. We’ve created a hardware + software + services ecosystem, which is still in the early growth stage and will continue to evolve to move further into the mainstream over the coming years. The future of Nest is equally as bright given the strong and experienced leadership team in place, as well as the two-year product roadmap we’ve developed together to ensure the right future direction.

Although this news may feel sudden to some, this transition has been in progress since late last year and while I won’t be present day to day at Nest, I’ll remain involved in my new capacity as an advisor to Alphabet and Larry Page. This will give me the time and flexibility to pursue new opportunities to create and disrupt other industries – and to support others who want to do the same – just as we’ve done at Nest. We should all be disrupters!

There’s a lot drama written already about Fadell’s exit at Nest. One question though that keeps popping up in my mind: Better invest in growth or delivery? Well, let’s see what’s next for Nest and Fadell.


Johny Srouji: The Most Important Apple Executive You’ve Never Heard Of →

FEBRUARY 18, 2016

Brad Stone, Adam Satariano, and Gwen Ackerman for Bloomberg Businessweek:

Srouji runs what is probably the most important and least understood division inside the world’s most profitable company. Since 2010, when his team produced the A4 chip for the original iPad, Apple has immersed itself in the costly and complex science of silicon. It develops specialized microprocessors as a way to distinguish its products from the competition. The Apple-designed circuits allow the company to customize products to perfectly match the features of its software, while tightly controlling the critical trade-off between speed and battery consumption.


Inside Apple’s Perfectionism Machine →

OCTOBER 31, 2015

In a rare and detailed interview with Apple’s Phil Schiller and John Ternus by Mashable’s Lance Ulanoff:

“From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work and, increasingly, Internet services. But that means something different today than it did 20 years ago,” Schiller said.

“Today, those teams are not only integrated and designing something together, they’re actually thinking of features that could only exist because of that integration and solving problems that could only be solved because of that unique advantage.”

On cloud and hardware:

“No. 1, the importance and value of great hardware has not diminished in any way,” he said. “Across the board, our goal is to make the best in the categories we choose to compete in. It’s what we’re doing and it’s reflected in customers choosing our products over anyone else’s. So I do think people are showing with their choice that they do value quality and beauty of the hardware and that is not diminishing.”

“I have never heard anyone say, ‘Because I like to keep my stuff in the cloud, I will take a cheap piece of hardware and I want it to be ugly.’ All things being equal, of course, nobody wants that,” Schiller said.


How an Industrial Designer Became Apple’s Greatest Product →

FEBRUARY 24, 2015

Ian Parker for The New Yorker:

Ive had been in charge for two and a half years when the iMac appeared, in the summer of 1998. Jobs later took much of the credit for its conception, although most other accounts, including Ive’s, suggest that the studio had come up with something quite like the iMac before his return. According to Ive, Jobs said, “Make it lickable.” (Craig Federighi, the senior vice-president of software engineering, attended a meeting where executives were shown a late iMac prototype. “Jony was showing off the case,” he recalled. “Steve was poking at the seams, and turning to Jony: ‘Maybe we could do something with the edge.’ ”) The computer’s design had the giddiness of a pardoned prisoner. At Braun, Dieter Rams had relieved consumer electronics of the need to pose as furniture. A radio could be a box. Apple’s instinct, at this moment, was to do the reverse: to domesticate a machine still largely associated with technical tasks and the workplace. (A few years earlier, in a concept design for an all-in-one computer, Ive had hidden its screen behind credenza doors, which is about as close as hardware comes to a quacking ringtone.) The computer, first sold in food-dye blue, had a handle, and curves that cheerfully acknowledged its unwieldy main component, a cathode-ray tube.